A look at the basics of online fundraising. How to set it up, where to put it on your site, making it user friendly, cross selling from your stories, thanking and banking.

Session B Data

Age Concern and Help the Aged have now been merged for a year – undergoing a massive transformation organisationally, technically and in how they work. What lessons can be learned from this period of massive change that may be of benefit to other charities?

We’ll look at how JustGiving and DogsTrust have worked with Twibbon to enable people to donate by adding ‘Twibbons’ to their avatars on Facebook and Twitter – an online first. You’ll also hear how DogsTrust engaged its Facebook fan page for a one-off fundraising appeal. In addition, we’ll show you how to best support people raising money for you using social media, and how to make it part of your fundraising and engagement strategies.

The journey to transform our supporter service from efficient processing to successful 'soft sell' Supporter Service Centre.  How we integrate the information into our database, the culture change required by the organisation and how we keep it alive.

How to balance the competing demands of strategic and tactical requirements working with a legacy of disconnected technologies and systems. I Can runs the Raiser's Edge to manage some aspects of supporter information, as well as various other systems in its service delivery teams. This session will cover how several IT systems were evolved whilst ensuring happy users - and a happy CEO! This is a very interesting case study on both technical and human levels.

Touchstone CharityPoint for Fundraisers is a complete donor management and fundraising application build on the Microsoft Dynamics CRM platform. It offers NFP organisations a fully integrated system, delivered through the familiar and intuitive Microsoft Office Outlook environment. In this demo, you’ll see how CharityPoint enables your organisation to focus on the effectiveness of fundraising efforts to ultimately provide maximum support to your beneficiaries.

What does CRM mean for charities in 2010? Do you know the choices, challenges and chances ahead? This insightful session from IRIS NFP Solutions explores the options available for not-for-profit organisations wishing to transform data they acquire in their day-to-day operation into valuable knowledge assets.

While there are signs that the global economy is beginning to rebound, charities must continue to find ways to work to leverage technology to work smarter, so it will include the effect social media is having on charities, and the trends in database, web, and other technologies.

The It’s ME! Campaign for Dyslexia Action aims to inspire people within the existing database to become regular givers by presenting the charity’s work in a new light. The first aim is to build a solid base of supporters and then to give them the online tools to reach out and engage others using social media and clever reporting tools.

How is operational support enabling successful fundraising? The session is based on research from a range of charities, arts organisations and universities. It includes how their operational support is structured, how information is being used to inform decision making through reporting and performance monitoring and what technologies are being used to provide access to relevant information.

The Atheist Bus Campaign in January 2009 raised 2791% of its target funds and was shortlisted for the IoF’s ‘Most Innovative Fundraising Campaign’ ... We’ll look at the way the campaign grew online, how its reach was extended by technology, and how the BHA capitalised on the success following the campaign.

Charity websites are often targeted by people trying fraudulent card numbers, wasting large amounts of money and resources every year.  The 3D Secure tool created by the financial sector reduces the security risk but adds an extra stage to the online donation process, so does this lead to higher drop off rates as donors are put off from donating? Or does the reduced fraud cost counter-act the lost revenue? Through his digital fundraising work at Baigent Digital with Cancer Research UK, Scripture Union, British Red Cross and UNICEF, Martin has addressed the pros and cons of 3D secure in a variety of contexts. In this session, he’ll shed light on the key issues and provide some answers to the questions your organisation may have about 3D secure.

Stonewall, the UK’s lesbian, gay and bisexual equality charity aims to replace its supporter database in order to improves upon the fundraising functionality and reporting of our current fundraising database as well as to allow all Stonewall departments to use the same database for contact management, reporting, workflow and invoice/donation management. It is also important for our long-term growth to integrate all online activity (including email, web and social networking) with the database solution we select. The session will cover the business case for this project and our progress to date.

This session talks about how to get the most out of your online giving data and how to get this data into your fundraising database without re-keying. Looking at how to automate JustGiving payment reports into Raisers Edge we will explore all of the data and the tools available to help with integrating this data into your fundraising system. Also the benefits to the Charity.