Do you have a ‘360 degree view’ of your supporters? Do you seek what seems to have become the new holy grail of database management in the charity world? Come along to find out why so many people are seeking to circle the square, and work out how far along the path to enlightenment your organisation is – or needs to be!

The social media game is a simple workshop technique to help a team decide which social media tools are appropriate for communication, collaboration or fundraising ... even when members may not have much experience online. We’ll play through a version of the game. If you like it, download materials and try it back in your organisation.

We should stop taking about visitors and start talking about users.. We all hate bad websites and bad data management, constantly searching for what we want and repeatedly filling in forms. This session will look at how we should be making the most of the web and data tools.

During this interactive presentation, Rob Salmon will explore the validity of the current scare stories in the marketing press regarding the charity sectors wastage of fund raising budget on Direct Mail. Rob will also give a simple guide of how to maximise the efficiency of creating effective mailing lists, and how this will help improve the operational performance of charities.

Many charities have now gained access to good technology tools, including online personal fundraising pages. What now distinguishes great online fundraising campaigns from the rest depends less on the tools, but rather how those tools are deployed. This session will highlight great campaigns globally, including Comic Relief’s recent Sport Relief.

IT Directors are often held responsible for a lot of things in charities – From mending computers to making change programmes work – even saving the planet! This session looks at a number of particular challenges that the Internet and our changing world present us with, and how we might start to tackle some of them.

The A-Z of Fundraising Datamarts –Why, where & how they are deployed. The use of fundraising datamarts has become widespread within the sector. This session explores why they are needed, where and what they are being used for along with some of the technologies involved.

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Help the Aged has a very successful, but also very complex, fundraising information system, based on Raiser’s Edge. Do the best practice frameworks of the IT world offer any guidance on how to manage such a challenge?

Tim Manley will be explaining how they manage the database at Evangelical Alliance, and why they chose to do it that way. Presented as a case-study, but also steered by comments or technical queries from the audience, topics will include: managing stakeholder interests; data security and data management; prevention of data duplication; reporting methods; extending the use of the database and adding tables and fields; managing your suppliers; and resourcing the database. Robin Fisk is co-presenting.

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IT projects are among the hardest to manage and their reputation is poor. This session looks at the seven key factors for a successful systems implementation and at how you can apply them in your organisation.